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PPV prices dropping

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The average cost of a pay-per-view movie should dip below $4 for the first time next year, according to Request Television, one of the nation’s largest PPV operators. In its 1995 Year in Review…

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MAVENS ON THE MOVE

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DONNA BRETT has been named VP of European regional sales for Warner Bros. Intl. Television Distribution (WBITD). Brett, who has served as sales director of Scandinavia and Benelux for WBITD since…

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MEDIA GET DOWN TO BIZ

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A rosy outlook for TV ad spending, the latest in vertical integration, and the cable industry’s embrace of the Internet were among highlights of last week’s annual PaineWebber media conference (Dec…

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