NBC West Coast president Don Ohlmeyer yesterday espoused to media buyers a "big tent theory" that forgoes advertiser-friendly young demographics in favor of "a relentless pursuit of eyeballs."
Monday's review of "Teenage Mutant Ninja Turtles III: The Turtles Are Back ... in Time" included incorrect costume credits. Christine Heinz was costumer supervisor. Dodie Shepard was "additional…
When all is said and done, sales results added up, awards handed out, accounts shifted and shifted again, advertising and commercial campaigns are really all about people.
Youth-oriented Fox Broadcasting Co. is determined to expand its reach beyond 18- to 34-year-olds, with chairman Lucie Salhany reiterating to media buyers her publicly stated goal of ranking first…
Crisp presence of Lea Thompson as a 1940s Tennessee children's welfare worker gives Sharon Elizabeth Doyle's "Stolen Babies" a firm sense of purpose. Addition of Mary Tyler Moore to the cast should…
Interactive TV could be a gold mine for advertisers, if they act swiftly to shape the programming.
According to the National Infomercial Marketing Association, gross sales for products sold through infomercials have increased from $ 10 million in 1984 to about $ 750 million in 1992.
In a move that wasn't unexpected, the ABC Television Network and the Academy of Motion Picture Arts & Sciences have entered into a long-term agreement that will extend ABC's current exclusive…
There's a lot of bleeding going on in the commercial production field, with people looking for ways to survive and be responsive to clients.
The broadcast networks cried foul yesterday over Paramount Domestic Television's recent claims of victory for its syndicated action hours over network prime time shows. The distrib, meanwhile…
Infomercial (noun): A commercial program, typically 30 minutes in length, that provides the consumer with a product demonstration and in-depth explanation , along with an immediate opportunity to…