Stations looking to comply with the Children's Television Act can count on an hour block of programming from Walt Disney Studios for fall 1993 -- the details of which are still to be revealed.
HBO Pictures' "Barbarians at the Gate" averaged a 14.1 rating/22 share in HBO homes from 8-9:45 p.m. in its debut March 20 to outscore its network competition , according to A.C. Nielsen Co. data.
NBC West Coast president Don Ohlmeyer yesterday espoused to media buyers a "big tent theory" that forgoes advertiser-friendly young demographics in favor of "a relentless pursuit of eyeballs."
Monday's review of "Teenage Mutant Ninja Turtles III: The Turtles Are Back ... in Time" included incorrect costume credits. Christine Heinz was costumer supervisor. Dodie Shepard was "additional…
When all is said and done, sales results added up, awards handed out, accounts shifted and shifted again, advertising and commercial campaigns are really all about people.
Youth-oriented Fox Broadcasting Co. is determined to expand its reach beyond 18- to 34-year-olds, with chairman Lucie Salhany reiterating to media buyers her publicly stated goal of ranking first…
Crisp presence of Lea Thompson as a 1940s Tennessee children's welfare worker gives Sharon Elizabeth Doyle's "Stolen Babies" a firm sense of purpose. Addition of Mary Tyler Moore to the cast should…
Interactive TV could be a gold mine for advertisers, if they act swiftly to shape the programming.
According to the National Infomercial Marketing Association, gross sales for products sold through infomercials have increased from $ 10 million in 1984 to about $ 750 million in 1992.
In a move that wasn't unexpected, the ABC Television Network and the Academy of Motion Picture Arts & Sciences have entered into a long-term agreement that will extend ABC's current exclusive…
Kevin Brownlow and David Gill, creators of the 1979 13-part docu "Hollywood," return with a look at silent films giant D.W. Griffith. Though coverage of his personal side remains selective, the…