In a bold case of, "If you can't beat 'em, join 'em," Blockbuster Entertainment has struck a landmark marketing deal with DirecTV to help promote and share in the revenue and branding of satellite…
For the second year in a row, Warner Bros. Intl. TV will provide its clients around the world with exclusive previews of upcoming TV series being offered at the L.A. Screenings before those buyers…
An imposing panel of executives of the six most powerful cable operators in the U.S., brought together to hash over trends in the industry, wound up spending most of the hour and a half ad-libbing…
A dispute broke out at the NCTA convention here between the top media buyer of OMD Worldwide and the head of ad sales for the Discovery Networks over whether cable should push aggressively into…
HBO has got 'N Sync. The pay cabler will broadcast the boy band's first live television concert July 27 from Madison Square Garden.
Fox's Health Network will re-launch as WebMD Television this fall, the net announced at the National Cable TV Assn. convention.
Microsoft unveiled Monday a broad slate of agreements with interactive TV companies, pushing the software developer into the forefront of developing technologies for enhanced television.
UPN has smacked down a new hard-core on-air image in time for May sweeps. NBC and Fox branding vets Jim Cahill and Jim Atkinson created the new branding package, code named "Full Metal Packet."
NBC has paid seven figures to make a miniseries out of "First to Die," a James Patterson novel that marks the first installment in a book franchise by the author of the Alex Cross series.
Time Warner's Gerald Levin declared Monday that the rule that led TW to pull six ABC-owned TV stations off cable for 39 hours last week "is bad public policy, and we aim to change it."
Auds are making a practice out of watching ABC on Sunday, and it's not just for its gameshow.
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