The rating services delivered a split verdict in Saturday's climatic coverage of the outcome of the Rodney G. King civil rights trial.
PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations' fund-raising and marketing activities.
On July 11, 1993, "Reading Rainbow," the Emmy- and Peabody Award-winning children's show about books, which airs five days a week, 52 weeks a year on nearly 330 PBS stations around the country, and…
Spanish-language station KLAX-FM scored its second consecutive victory in the winter Arbitron ratings report, leaping an astonishing 36% over its fall 1992 performance and moving into the top spot in…
Fairness Doctrine legislation is likely to be passed and signed into law by President Clinton, congressional staffers told broadcasters at the NAB convention Monday.
"Reading Rainbow," the popular PBS book show for children, has been funded over the past 10 years by PBS, the Corporation for Public Broadcasting, the National Science Foundation, the Kellogg Co. and…
ABC senior VP of marketing Mark Zakarin is expected to receive expanded responsibility that will include overseeing reality specials. Caroline Ginsburg, who had been in current programs, is also said…
A debate over local TV coverage erupted Saturday following the outcome of the Rodney G. King federal civil rights trial.
NBC Prods. may soon join forces with Columbia Pictures TV on the Peacock Web's upcoming Bill Cosby franchise, giving the studio certain distribution rights to secure the services of producers William…
Superstation TBS, seeking to increase its original programming as well as its distribution arsenal, has laid out a lineup of roughly 30 hours of documentary programming that will air through 1994.
NBC has renewed the Twentieth TV series "L.A. Law" for an eighth season, providing the web with one less hour to worry about next fall. William M. Finkelstein, who returned to the show in midseason…