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PBS sponsorships on rise

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PBS' fledgling underwriting sales force lined up $7.7 million in program sponsorships during the third quarter, up from $4 million during the same frame last year, the pubcaster said Wednesday.

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CBS, Fox TV lure Arsenio

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CBS and 20th Century Fox TV are close to a deal with Arsenio Hall to star in a three-episode arc of the frosh action comedy "Martial Law," which may lead to a permanent role on the show.

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Inside Moves

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Once burned, but not too shy Just as Touchstone TV last week was facing up to the fact that it had been duped into signing a six-figure deal with 32-year-old writer/actress Riley Weston — who had…

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