TV

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Hallmark set to shoot Bible

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In what could be the most expensive miniseries ever launched for broadcast TV, NBC Studios and Hallmark Entertainment are planning a massive 12-hour epic called "The Bible," with Richard Attenborough…

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Ad buyers hold line

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Under more pressure than ever to increase NFL ad prices by 20%, the networks are trying a variety of new sales tactics, but media buyers believe they'll be able hold price hikes to single digits.

Marketplace

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'Seinfeld' on record roll

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Momentum is peaking for NBC's "Seinfeld," which set a series record rating with its next-to-last episode May 7. That penultimate "Seinfeld" earned a 24.8 rating, 37 share, inching ahead of the…

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'South' tops ABC telepix

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In a clear attempt to put the network into the event telepic and miniseries game under recently named exec VP for movies and miniseries Susan Lyne, ABC has lined up several star-studded projects…

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