Pubcaster China Central Television is going for the ultimate in Western commercialism -- a $500,000 ad campaign to raise awareness of its CCTV2 channel.
Who's afraid of the Philippines' No. 1 network ABS-CBN? Not No. 2 net GMA-7, which has unveiled a comprehensive package to steal back the top spot it lost in the mid-1980s.
Claudio Villarruel spends more time these days working on spreadsheets and meeting the finance manager than he does in the studios.
The long-established order of Australian TV has been dismantled and the three commercial networks are battling for auds, according to the first two surveys of 2002.
Millions of soccer fans across south Asia could be deprived of live World Cup action this month after a fledgling cable sports channel based in Dubai won the right to broadcast the event in the…
Anxious to develop drama hits, networks have started following the lead of successful skeins like "Law & Order" and "CSI," which repeat well and don't scare off viewers that have missed an episode -…
Peter Bart: The Backlot
An undercover expose on child pornography rings! A five-part series on hidden horrors in your kitchen! With few headlines coming out of the war on terrorism these days, local stations this May have…
For the first time in years, NBC skedmakers aren't scratching their heads in confusion over what to do about Monday nights.
Mick Pilsworth, chief exec of Chrysalis Television, has quit after nine years in the job.
Regina DiMartino will segue from her role as senior VP of marketing and promo at ABC Daytime to the post of senior VP of marketing, advertising and promo for ABC Family Channel.