TV

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Admen bank on boomers

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Madison Avenue is rediscovering the Elvis Generation. For years, a small group of network sales execs have touted the virtues of the graying viewer. And with the growth of ad categories such as…

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U.K. fights for Cup rights

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The British government is battling to keep the 2002 World Cup on free-to-air television, thwarting German media group Kirch's plans to recoup the $1 billion it spent on rights by selling soccer…

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