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Packaging deal

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Emmy season runs year-round for some dogged PR pros. Not only does every major network employ one or more full-time Emmy-specific marketing gurus, many retain outside agencies to help conceive and…

Rainbow seeks Voom boom

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If Josh Sapan has his way, James Bond will be blasting his way out of tight scrapes for the first time ever in the full glory of high-definition TV. Sapan, president-CEO of Rainbow Media, is about to…

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It’s a ballroom blitz

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Mexico's top two nets are going toe to toe with dancing-themed reality shows on Sunday nights. But the BBC might be cutting in. Televisa launched "Bailando por un sueno" (Dancing for a Dream) Aug. 14…

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Webs dump duds on cable

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Webheads used to call in the firing squad after two or three episodes of a ratings dud. Now certain reality shows are getting a reprieve on cable. CBS moved one of the three editions of "Rock Star…

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