Interactive TV could be a gold mine for advertisers, if they act swiftly to shape the programming.
According to the National Infomercial Marketing Association, gross sales for products sold through infomercials have increased from $ 10 million in 1984 to about $ 750 million in 1992.
In a move that wasn't unexpected, the ABC Television Network and the Academy of Motion Picture Arts & Sciences have entered into a long-term agreement that will extend ABC's current exclusive…
There's a lot of bleeding going on in the commercial production field, with people looking for ways to survive and be responsive to clients.
The broadcast networks cried foul yesterday over Paramount Domestic Television's recent claims of victory for its syndicated action hours over network prime time shows. The distrib, meanwhile…
Infomercial (noun): A commercial program, typically 30 minutes in length, that provides the consumer with a product demonstration and in-depth explanation , along with an immediate opportunity to…
House Energy and Commerce Committee chairman John Dingell has urged the Federal Communications Commission not to cave in to congressional pressure when it votes next week to implement key provisions…
New technology is having a major affect on the postproduction of commercials. The operative technologies are digitization, desk-top "super" computers and nonlinear editing, which has proven to be a…
"A Current Affair" staffers are crying thief and the culprit, they say, is "Inside Edition." They claim the rival syndicated magazine show stole "Affair's" exclusive footage.
1. Health and Fitness 2. Beauty and Personal Care 3. Recreation and Leisure, 4. Automotive 5. Self-Improvement 6. Crafts 7. Kitchen and Household National Media Corp.’s Best-Sellers Juice Tiger…
The Boston-based Foundation to Improve Television will ask the Federal Communications Commission today to limit excessive TV violence during prime viewing hours.