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NBC wins at lowball

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The 1996-97 primetime Nielsen season wrapped Wednesday night with the long-anticipated NBC victory and an equally predictable flurry of historically low ratings, but also some surprisingly widespread…

  • TV

NBC’s a sweeping beauty

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NBC has squeezed out a narrow households victory and dominated the key demos in Nielsen's May sweeps, a hyper-competitive month that demonstrated the growing importance of "event" programming to the…

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