The deal contract emails have started flying through cyberspace, and media buyers should end up funneling a record $5.2 billion or more in upfront ad dollars to adrenaline-pumped cable networks.
While network execs' jaws dropped last week at the record $9.2 billion they racked up from advertisers in this year's upfront market, Madison Avenue was less taken aback.
WB prexy/COO Jed Petrick knew he was in for a good upfront sales season last week after cracking open a fortune cookie.
The fall's 36 new offerings, combined with more sked shuffling of returning series than we've seen in years, has created some intriguing matchups.
NBC remains the network to beat when it comes to delivering the young adults whom advertisers most want to reach, but the net's grip has loosened.
Network execs can throw a few extra steaks on the barbecue this Memorial Day, as the industry reported its richest upfront sales tally ever. Madison Avenue pledged at least $9.2 billion to the six…
WABC edged out WNBC by a tenth of a rating point for the 5 to 6 p.m. news-ratings crown in the May New York sweeps, a reversal of last May's narrow victory by WNBC in the time period.
Nickelodeon remained on top of the heap as the kiddie programming season came to a close Saturday. Meanwhile, NBC and Fox slates -- rejigged last fall -- are still struggling to attract viewers.
The upfront ad sales marketplace blew wide open Wednesday, as media buyers flooded the broadcast networks with even more dollars than expected.
Fox isn't just hounding the Peacock, it has plucked it. On the towering strength of "American Idol" -- and the halo effect it had on the net's key scripted skeins -- Fox has won its first-ever May…