Firm grasp on brands


The Firm has become a consultant to media buyer ZenithOptimedia Group. Management/production company will use its relationships in TV, movie, music and other media to make brand integration deals for…


The fall guys


Even before the 2005-06 season gets under way next month, the Big Six are already shaking off their summer doldrums and getting to work setting up a slew of potential series for the 2006-07 season.

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