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"Cinderella Man" -- Research audiences had "an amazing, visceral response" to this movie, says Universal Pictures Vice Chairman Mark Shmuger. But the failure of the film to click in summer box office…

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Beginning in 2002, Snider and Parent worked to repair the relationship. By then Jackson had reached the top of the A-list with the first film in New Line's "The Lord of the Rings" trilogy. They made…

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The two executives charged with enacting the rules were Stuber and Parent, and U's production chiefs often found themselves putting out fires. "Meet the Fockers," placed on the 2004 schedule even…

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Not only was it a PR crisis, but it destroyed studio marketing plans. Through a series of appearances after opening weekend, when many campaigns are usually over, Crowe was to have helped build an…

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