DVD really started to show its age in 2008. According to the Digital Entertainment Group, DVD sales slumped 9% last year, bringing overall homevideo spending down 5.5% to $22.4 billion.
"Marketing movies on the Internet is about engagement," says Jenny Wall, president of Crew Creative, whose agency produced elements of "Knight's" online effort. "It's about creating a more movielike…
TNT is bolstering its bid to grow into a Monday-through-Friday network airing original series from top producers and featuring big-name talent. Net announced the greenlighting of two dramas series…
Click on a banner ad for "The Curious Case of Benjamin Button" and it expands to full screen, the movie's haunting images playing in high-def. That's a first for a Paramount Pictures digital ad. It's…
Despite the rewards a diverse programming slate and a presumably friendly Obama administration figure to bring PBS in 2009, pubcaster prexy Paula Kerger used most of her time at her Television…
The 24th Santa Barbara Film Festival, with a lineup of 200-plus films from 41 countries, will kick off Jan. 22 with Rod Lurie's "Nothing But the Truth" at the Arlington Theater.
How do you promote the end of the world? That was the question facing 20th Century Fox as the studio pondered the marketing plan for "The Day the Earth Stood Still."
The U.S. economy may be in the worst shape since the Great Depression, but some exhibitors at the 2009 Intl. Consumer Electronics Show in Las Vegas still have something to celebrate -- cautiously.
Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.
Steven Gilborn, stage, film and television actor who played the father of Ellen DeGeneres' character on "Ellen," died of cancer in North Chatham, N.Y., on Jan. 2. He was 72.
When people close to a film whisper that a performance was made in the cutting room, they usually mean it as a slight to an actor who couldn't deliver on camera. But in "The Curious Case of Benjamin…