Film

  • Film

A pretty good racket

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Nobody said the game's fair. Not since Bob Uecker, who somehow parlayed a .200 lifetime batting average into a successful TV acting and celebrity-endorsement career, has a sports figure done so much…

Marketplace

  • Film

The shift is on

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Starting in 1959, when he secured one of sports' first mega-endorsement deals -- $5,000 for a young golf pro named Arnold Palmer to hawk Wilson sporting goods -- Mark McCormack was one of the first…

  • Film

Agents of change

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As top athletes have evolved into valuable commodities off the field, so have the people who represent them. A good example is a partnership recently announced between top tenpercentary CAA and…

  • Film

Madden madness

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As industry legend goes, back in the late '80s, John Madden wouldn't lend his endorsement to an EA Sports football vidgame until its developers figured out how to program 11 guys on each side of the…

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