Digital

New ABC vid label

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Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over…

Marketplace

PHV dodges vid flap

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Paramount Home Video will give its key retailers the opportunity to buy four homevideos at the same price for which the tapes are being offered to consumers in a cross-promotion with McDonald's.

A boost to 'Society'

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In an effort to capitalize on the critical acclaim for New Line's film "Menace II Society," New Line Home Video will put in place an extensive marketing push to support the film's homevid release.

Interactive 'Hero'

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Columbia TriStar Home Video and Sony Imagesoft will join forces by simultaneously releasing video and interactive versions of Columbia Pictures' "Last Action Hero," marking the first time a homevid…

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