The William Morris Agency said Wednesday it has pacted with online video services provider SoftCom Inc. to develop video-based programming for the agency's clients on the Internet.
As the once-distant dream of interactive television speeds closer to reality, Microsoft topper Bill Gates has decided to send an unmistakable message to the TV biz: Luv ya, babe.
Broadening its relationship with leading Internet service America Online, CBS said Tuesday that it has inked a $21 million deal under which its MarketWatch.com Web site will serve as the premier…
CBS continued on its recent Web site buying spree by cutting a deal to purchase a 40% stake in Women's Consumer Network in exchange for $50 million worth of advertising and promotion over a five-year…
Just prior to next year's Oscars, Yahoo! Internet Life magazine will host its first Online Film Festival March 22-23 in Los Angeles.
ABC/Disney execs including Steve Bornstein and David Westin looked on as Sam Donaldson launched his first regular Webcast on Monday -- a 15-minute news show to air exclusively on the Internet.
Fans of the National Football League in the Netherlands, Austria and Singapore, which don't offer Sunday afternoon games on TV, will be able to watch some of the contests on the Web starting Sunday.
With much of the marketing success of "The Blair Witch Project" attributed to its use of the Internet, movie studios are now more than ever looking for effective ways to utilize the Web.
The A.C. Nielsen Corp. has joined with NetRatings Inc. to set up the first global service to track the number of viewers and advertisers who use the Internet.
Proving that it's still a major competitor in the vidgame console wars, Sega said Thursday that its latest Dreamcast system has topped the 500,000 mark two weeks after its bow.