Hollywood Signs


It's a common conundrum. You're bowing a new film and you want to know which theaters are giving you the most bang for your marketing buck. Your movie may pull in a ton of cash, but profit is…

And here’s the pitch


With the constant need for content to fill unlimited space, one would think that the Web would be a great place for screenwriters to sell scripts. Think again. It's one more door to be slammed.


The Web Gets Real


The television world is jealous of CBS. Not just because "Survivor" ranked as the top summer series of all time, but because the show accomplished what every marketing executive dreamed of: Millions…

  • Biz

Bucking Broncos


Free speech protection is arguably stronger in the U.S. than anywhere in the world, but even Americans have come to expect at least a little filtering on the part of the mass media.

Season on the brink


Using the Web as a marketing device is hardly reliable, but the studios are still forging ahead for the holidays. The money is there. So is the interest and the hype. So why is it so hard to…

File Under Good Timing


There's something about science-fiction television that inspires the most rabid type of fanaticism. Look no further than "Star Trek" to determine that sci-fci fans don't really harbor a preference…

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