Digital

And here’s the pitch

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With the constant need for content to fill unlimited space, one would think that the Web would be a great place for screenwriters to sell scripts. Think again. It's one more door to be slammed.

Big Game, Big Mistakes

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Cat rustling, 10 months after America learned about it for the first time, is still a viable business. The advertisement for EDS.com was one of the most humorous of the spots aired during the Jan. 30…

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Know the Code

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Music on MP3 files may soon seem as ancient as vinyl. Dolby Laboratories has introduced the Advanced Audio Coding, or AAC, a file format that provides high-quality audio compression. AAC provides…

Imperfect Harmony

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Will Napster disembowel CD sales, or will it spur new sales through the launch of new bands? With respect to Fisher, who became the biggest new Internet band ever (with 2 million-3 million downloads…

Season on the brink

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Using the Web as a marketing device is hardly reliable, but the studios are still forging ahead for the holidays. The money is there. So is the interest and the hype. So why is it so hard to…

  • Biz

Bucking Broncos

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Free speech protection is arguably stronger in the U.S. than anywhere in the world, but even Americans have come to expect at least a little filtering on the part of the mass media.

Wide and Wired

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Netcasters are searching for ways to successfully monetize content. Subscriptions and pay-per-view models are quickly becoming an online reality, but on the Internet, something for sale can quickly…

Hollywood Signs

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It's a common conundrum. You're bowing a new film and you want to know which theaters are giving you the most bang for your marketing buck. Your movie may pull in a ton of cash, but profit is…

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