Get ready for a new buzzword: A Los Angeles venture called Brand-Cast is looking to blur the worlds of entertainment and advertising by packaging what's being called "advertainment" for computer and…
Rob Maresca, exec veep of strategy and planning at Pittard Sullivan, has ankled the branding giant to form Rocket Brand and Strategic Services in Santa Monica.
USC's Annenberg Center for Communication will host a celebration of Asian films tonight in honor of the unveiling of the school's Asian Film Connections Project (www.asianfilms.org), an extensive…
Ibidlive.tv, which allows users to bid online and watch the real-time results on TV, has pacted with American Movie Classics to create the cable channel's first live, Internet-enabled, televised…
German software company media[netCom] has been granted an international patent for its Cinema-on-Demand technology by the European patent office.
Sony Pictures Digital Entertainment has inked a production deal with online gamemaker WildTangent to create original properties for the Web sites of its upcoming pics. Deal also includes an…
XM Satellite Radio breathed a sigh of relief Sunday, as it successfully launched the first of its two planned satellites into space.
SBS Broadcasting chairman and CEO Harry Evans Sloan says the company has no plans to abandon new-media enterprises though SBS nearly doubled its losses in 2000, mainly due to its investment in…
Netcasters AtomFilms and Shockwave are expected to officially pull the covers off of their newly formed AtomShockwave Corp. today, announcing a management structure, a plan to become profitable by…
Dimension has acquired "Duke Nukem: The Movie," a project based on the vidgame franchise that's already generated nearly $1 billion, from multimedia giant Threshold Entertainment.
Roger Smith: It's Only Money