It's only a matter of time before Hollywood Boulevard and Madison Avenue merge, but that's not likely to happen until the entertainment and advertising worlds stop treating themselves as competing…
Mandalay Pictures topper Peter Guber said that Madison Avenue money would help Hollywood offset its own financial risk.
Producer Thom Mount doesn't mince words about the need for entertainment to generate passion in its audience -- whether the goal is to fill theater seats or sell products for a marketing partner.
It's easy to talk about Madison Avenue and Hollywood getting into bed together. But it's much more difficult for the producers, advertisers, talent agents and the networks to get beyond the first…
The Xbox Live online game service has dialed in hot sales in its first week, moving 150,000 units, Microsoft said. Sales of the 14 Xbox titles configured for the service shot up as much as 120%, and…
Electronic Arts has signed a multiyear technology licensing and services deal with GameSpy Industries, part of the vidgame publishing giant's aggressive expansion of online operations.
FoxSports.com will provide sports information to Verizon Wireless cellphone owners under a deal announced Tuesday.
It may be the most unlikely soundtrack ever -- seven CDs of mostly minor hits from the early 1980s in as many genres, all from the year's most eagerly sought vidgame, "Grand Theft Auto: Vice City."
As big as the holidays are for movies, they're even bigger for the $9 billion U.S. vidgame biz.
A battle over red vs. blue light has studios fearing the DVD green they've been harvesting may turn brown.
Russian media are uneasy about growing state control after politicos tightened media laws following last month's terrorist hostage siege in a Moscow theater.