With the in-game advertising market projected to swell to $350 million in 2007, media execs now see "out-of-game" online services like Xbox Live as a useful way to reach young male demos as well.
With the bow of Internet-connected vidgame consoles like Xbox 360 and PlayStation 3, the burgeoning business of massively multiplayer online games is poised for massive growth.
At the core of next-gen vidgame systems from the likes of Sony and Microsoft are advanced graphics technologies that will make characters and environments not only look sharper to players, but also…
On paper, a TV channel dedicated to videogames made a lot of sense. With gaming rapidly stealing young male eyeballs from TV over the last few years, network heads have sought to create programs…
Two decades ago, it was the sounds of heavy metal acts like Iron Maiden and rappers like 2 Live Crew who were shaking Congress. Today, lawmakers say the fault lines lay along violent, sexually-themed…
The days of movie videogames that play like a low-res repeat of the movie itself have gone the way of Atari's infamous "E.T." release. Today, movies are only a starting point for games that take…
For leaders in an industry that declined 5% last year and is down 8% so far in '06, videogame publishers are awfully optimistic about their future. While execs in most traditional areas of the…
"World of Warcraft" is heading to the world of film. Warners-based Legendary Pictures has picked up film rights to adapt the hugely popular fantasy videogame franchise and will develop the project…
DirecTV is set to launch a professional videogaming sports league. Satcaster has linked with a series of partners, including IGN Entertainment, Microsoft's Xbox, Mountain Dew, Fox Interactive Media…
Eurocinema, the first on-demand video service specializing in European and international film, bows in Canada this month.
Walt Disney Internet Group and Aussie telco Optus have inked to bring the Mouse House's online presence for kids, Disney Connection, Down Under starting in June.
2016-2017 Oscar Predictions