Nascar is revving up plans to get into the animated film business, pairing up with Larry Kasanoff's Tinseltown Toons to produce "Nascar: The Secret Life of Cars."
The release of a new film from Steven Soderbergh should be a fairly big deal. As should the not-quite-original but still very rare decision to premiere a film online several weeks before it hits…
Satcaster DirecTV is about to play a more prominent role in John Malone's Liberty Media empire.
It can be tough for independent films to break out and get exposure, but "Rock Prophecies," a docu about rock 'n' roll photographer Robert M. Knight, is getting a lot of help from Samsung Mobile.
Hollywood's brokers of promotional partnerships for movies and TV shows now have their own social network.
Video Business, a Variety Group publication, expanded editorial coverage as well as a redesign of its print edition.
While distribs and exhibs wrestle over the costs of disposable 3-D glasses, reusable glasses bring their own issues, and the Cannes festival is about to bring them front and center.
Twitter and iPhone, both complete unknowns two years ago, are the new stars of the entertainment marketing world. Twitter passed 10 million users last month — thanks in part to Oprah and to the…
Breaking through Internet clutter is the name of the game as the studios work with interactive creative agencies and rich-media ad servers to create Web banners, microsites, mobile messaging and…
Studio digital gurus: Individuals at the cutting edge of film marketing.
For a biz so focused on the booming potential of digital 3-D, Hollywood's studios -- and the exhibs -- are looking decidedly myopic.