"Marketing movies on the Internet is about engagement," says Jenny Wall, president of Crew Creative, whose agency produced elements of "Knight's" online effort. "It's about creating a more movielike…
Remember the Sony Walkman? The brand name still lives (as a digital media player now), decades after the demise of Jazzercise. Sony says its 3-millimeter thin OLED (organic light emitting diode) TV…
Click on a banner ad for "The Curious Case of Benjamin Button" and it expands to full screen, the movie's haunting images playing in high-def. That's a first for a Paramount Pictures digital ad. It's…
How do you promote the end of the world? That was the question facing 20th Century Fox as the studio pondered the marketing plan for "The Day the Earth Stood Still."
The U.S. economy may be in the worst shape since the Great Depression, but some exhibitors at the 2009 Intl. Consumer Electronics Show in Las Vegas still have something to celebrate -- cautiously.
Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows.
Eight-year-old Rafael Solano can see the future -- or at least his future. Not content with the ease of use of his Nintendo Wii, he imagines a game system that features "controllers you could…
Contrary to claims made by some pundits back in the downturn of 2001, the homevid business isn't necessarily recession-proof. But with numerous estimates for 2008 revenues down only 3%-6% from the…
As the DVD market plateaus and ever more releases vie for space on store shelves, the direct-to-video kidvid sector is proving resilient in tough economic times.
Home Entertainment Leader Report: The execs who guide the studios' made-for-DVD units
That hulking projector parked on the conference table? It’s a dinosaur. For a few years now at CES, electronics companies have been demonstrating smaller and smaller projectors, sometimes called…