If the biggest brand YouTube has to brag about at this point is UFC, that's not exactly a show of strength in the marketplace. But in all fairness, Google rarely goes big out of the gate with…
Motherboard, Vice Media's tech-oriented website, has been forced to delay a competition soliciting sci-fi short stories -- with winning yarn spun into a CGI short film -- after it launched the promo t…
Twitter is deep in the throes of a love affair with TV advertising, launching a program to let marketers tweet ads to TV viewers and inking ad deals with 16 media partners, including A+E Networks, Dis…
To promote their ambitious new videogame "Destiny," Activision and Bungie (which created "Halo"), have produced a live action commercial, directed by Jon Favreau, that prominently features Giancarlo E…
With Lucasfilm gearing up for a new era of active production of Star Wars films and TV series, the company has upped John Knoll to chief creative officer of Industrial Light & Magic. Knoll joins ILM p…
Looking to boost its reach beyond legacy pay TV, Discovery Communications has launched TestTube, an ad-supported, free-to-consumer network aimed at young males, stocked with 15 original series. TestTu…
Shazam, the content-recognition app developer, has finally added a critical feature that media companies and advertisers have been seeking for years -- the ability to ID songs, TV shows and ads withou…
Netflix's original series appear to be picking up traction in the social sphere — with digital buzz soaring ahead of the May 26 debut of “Arrested Development” to three times the levels earlier this…
Hulu's three TV-focused owners are taking more control of the streaming-video site's ad sales, another sign of the tension that sometimes flashes between the popular video hub and the media…
SAG-AFTRA is praising a federal appellate court decision on Tuesday that may bolster performers' ability to control the use of their likenesses and images. The 3rd Circuit Court of Appeals said that R…
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