Biz

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The Bloomberg Factor

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Several times on Monday, New York Mayor Michael Bloomberg fended off questions on whether he’ll run for president as an independent. Later Monday night, it was hard not to think that he was running…

Marketplace

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Fred Thompson’s Debut

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The first thing that I realized after watching "Marie: A True Story" is that without Fred Thompson, there probably would be no movie. And, as much as the Republicans detest trial lawyers, it is that…

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Aqua Teen Hunger Force

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Principal: John Friend, senior VP, Cartoon Network Enterprises Licensees include: First Look Pictures, Ripple Junction, Midway Games The story: Licensing campaigns don’t need to be huge to be…

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Abby Cadabby

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Principal: Maura Regan, VP and G.M. of global licensing, Sesame Workshop Licensees include: Random House Inc., Procter & Gamble, Mattel (Fisher-Price), VEE Corp. (live touring shows), Children’s…

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American Idol

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Principals: David Luner, senior VP, interactive and consumer products, FremantleMedia Licensing Worldwide; Olivier Gers, G.M., FremantleMedia Licensing Worldwide Licensees include: Mattel, Konami…

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Borat

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Principal: Elie Dekel, exec VP, 20th Century Fox Licensing & Merchandising Licensees include: Ripple Junction, C&D Visionary, Concept One The story: This is another example of a less-is-more…

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Bratz

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Principal: Isaac Larian, CEO, MGA Entertainment Licensees include: Lionsgate Home Entertainment, THQ Interactive, Geffen Records, Rubies, the Singing Machine Co., Accessory Network, Modern Publishing…

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