LONDON — Global advertising expenditure is on course to grow 4.6% to $579 billion this year, up from 3.9% growth last year, media research agency ZenithOptimedia reported Monday. Its optimism is…
When Randy Falco worked at NBC, one of his jobs was to supervise the "upfront,"that annual summer ad-sales session during which the major TV networks try sell the bulk of their ad time for their fall…
Two of the world’s biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS…
Forecasters see modest growth in ad spending both globally and Stateside with U.S. TV dollars flowing to cable from broadcast, print continuing to soften and activity ramping up fast in mobile…
With the U.S. economy finally showing signs of shaking off its recession woes, the ad biz is poised to enjoy a growth spurt over the next three years.
Early spring bloomed with Europe's most powerful broadcasters -- Hollywood's biggest clients -- trumpeting 2010's robust ad market recovery and projecting growth.
WPA signed producer Ellen Schwartz ("Something Borrowed") and d.p.'s Danny Moder ("Jesus Henry Christ") and Sidney Sidell ("Lie to Me"). Agency booked producer/UPM Cleve Landsberg on TNT's…
Many a recession has been followed by a jobless recovery, but those words have particular resonance in the media biz, where the loss of jobs continues to linger even as the economy starts to rebound.
DVRs aren't just about skipping commercials anymore. They're about providing a digital entertainment connection.
The U.S. and European advertising markets will not recover until 2011, but the worst of the ad famine may soon be over.
The sharp decline in global advertising spending will continue this year, but growth should be on the horizon for 2010 if economic stimulus packages in the U.S. and other countries provide the…