Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
World Wrestling Entertainment
E! will extend its initial run of WWE reality show “Total Divas” with six more episodes, with 14 now set to air during the first season. “Total Divas” will now continue to offer up new episodes…
WWE's roster of female wrestlers, known as the Divas, haven't been much in the spotlight lately — their match at this year's "WrestleMania" was even canceled at the last minute. But the company is…
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the…
YouTube is poised to introduce dozens of subscription-video channels Thursday, but WWE will not be part of the launch party. Google-owned YouTube had hoped to sign on wrestling entertainment and…
Yahoo unveiled slate of six new shows, including provocatively titled comedy "Losing Your Virginity with John Stamos," as well as new partnerships with wrestling's WWE — giving Internet portal…
John Cena's mission, to hype WWE's runaway success on social media, shows how eager World Wrestling Entertainment is to connect with a following that has grown from 92.3 million to 145 million across…
In one of its largest content deals to date, Hulu Plus has inked an exclusive multiyear pact with WWE to stream all of the company's TV shows and some of its Web series.
WWE is getting its wrestlers back on Saturday mornings, as the company has seen its younger fanbase grow since embracing a family friendly PG rating for all of its shows in 2008.
Dwayne Johnson's presence paid off not only for Universal's "Fast Five" at the box office, but for WWE and its biggest pay-per-view of the year, "WrestleMania."