The government has stepped in to salvage a deal between pubcasters ARD and ZDF and German media giant Kirch for rights to the 2002 and 2006 World Cup soccer matches.
Unhappy with how it's allowed to sell the U.K. broadcasting rights to World Cup soccer, Kirch is taking its case to the European court of justice.
The British government is battling to keep the 2002 World Cup on free-to-air television, thwarting German media group Kirch's plans to recoup the $1 billion it spent on rights by selling soccer…
The Kirch Group has sold pubcasters ARD and ZDF broadcasting rights to two dozen 2002 World Cup soccer matches for roughly $100 million.
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