"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
For Sean Combs, making money transcended the music biz a long time ago. The mogul has spent the past decade turning his name into a successful brand for clothing, fragrances and, more recently, vodka.
Gin's got time on its side; it's been popular since the late 1600s. But now, to put it kindly, "it's at a low ebb," says Norman's sommelier Peter Birmingham. "It's been going steadily downhill for 40…
Premium vodka has the makings of the world's greatest marketing scam. Not only does every brand seem to be someone's "best of," but it's also supposed to be water with a buzz. The Bureau of Alcohol…
Holding in check his tendency toward unfettered flights of theatrical fantasy , playwright Murphy Guyer has created a slick and commercial contemporary farce about a hapless college professor who…
More “Vodka” on Variety.com