Once you've made your way past the gate and onto the sprawling grounds of the Reserve in Holmby Hills, you'd never guess that a rather treacherous stretch of Sunset Boulevard lies just below. Mature…
The message was not lost on the crowd.
Online auds increased their views through the looking glass as "Alice in Wonderland" trailer grew 57%.
"Alice In Wonderland" movie trailer shot up by 52% this week to reach 2.5 million views, claiming first place now that prior competitors "Dear John" and "Valentine's Day" are out of the ranks.
But the trailer is still nearly 3 million views ahead of the other nine best-picture nominees.
Three new films entered the Visible Measures online film trailer chart with Warner Bros.' "Clash of the Titans" beginning its run at No. 4 with a whopping half a million-plus views.
Vampire pic "Daybreaker's" bite was deadly enough to claim the No. 1 spot on this week's Visible Measures online film trailer chart.
Lionsgate's "Daybreakers" took the crown for the first time with a robust 113% increase for a total of over 1 million views in its release week.
According to Visible Measures, the "New Moon" internet spot drew 32.6 million views since last Wednesday.
"New Moon" fans seemed to spend this week pitching tents outside theaters instead of viewing the Summit pic's online trailer.
Sony's "2012" online trailer took on a tidal wave of viewer growth this week, while Summit's "New Moon" and 20th Century Fox's "Avatar" were brought back down to earth.