YouTube is now riding on a jetplane, pairing up with Virgin America in the company's first distribution deal with an airline for its online channels.
HSN, which typically targets women with its shopping channel, will turn to Seth Rogen next month to help boost sales.
As the fall film festival season kicks into gear, the entertainment industry is focused on Toronto. But marketers are also descending onto the circuit in droves to promote their upscale brands in…
Virgin Produced has inked a development deal with ACTV8.ME to produce interactive versions of TV shows it will launch across various platforms.
Richard Branson is a tough man to pin down. With 36 companies, charities and foundations under the Virgin brand, the high-flying executive spoke with Marc Graser in Philadelphia, where he was…
Richard Branson's film and TV shingle Virgin Produced, which recently scored with "Immortals," is taking off with its latest venture, a TV channel on airline Virgin America.
After previously pairing up with HBO's "Entourage" to launch a new route to Las Vegas, Virgin America has booked FX's "It's Sunny in Philadelphia" to promote its new flight to Philly.
DreamWorks Pictures' "Real Steel" takes to the skies today through a unique promotional partnership with Virgin America, marking the airline's most high-profile tie-in with Hollywood to date.
National Geographic Channel has greenlit a series chronicling the efforts of Virgin's Richard Branson to make space tourism a reality.
It was only a matter of time before product placement took to the skies.