The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
ABC needs to draw more men and be more creative with scheduling to reverse its slump.
CBS topper Leslie Moonves unofficially opened the annual upfront haggle last week by declaring that the Eye should be able to secure hikes for ad time prices that could be at least as high as 10%.
NBCUniversal prexy of ad sales Linda Yaccarino's success this upfront is critical to NBCU parent Comcast, which needs her to move approximately $9 billion worth of ad inventory to drive growth.
CW has joined the series pickup fray, giving greenlights to four dramas: “Tomorrow People,” “The 100,” “Reign” and “Star-Crossed.” Track TV Orders in Real-Time (click here) “Tomorrow” and “100” hail…
Follow all of the development action during upfront season with Variety Insight's up-to-the-minute listings of pilot and series orders.
The fuzzy picture for next season's series pickups will clear up a little this week as the broadcast nets begin their formal pilot screenings.
When a media company – old or new – presents new programs featuring John Stamos or Gwyneth Paltrow, why wouldn't an advertiser throw money at some of them? Ad buyers have a couple of answers. Shows…
To score as many points in spring as in fall, NBC should use its powerful "Voice" to better effect.
Following is some field reporting from the couch-potato fryer. Like the presentations themselves, we start off serious and get progressively sillier.
Fox hunts for new anchor shows now that the inevitable decline of "American Idol" has begun.