As the broadcast networks make their glitzy upfront presentations to advertisers this week, another media entity has already started writing some upfront business. Viacom, the owner of cablers…
The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
CBS topper Leslie Moonves unofficially opened the annual upfront haggle last week by declaring that the Eye should be able to secure hikes for ad time prices that could be at least as high as 10%.
NBCUniversal prexy of ad sales Linda Yaccarino's success this upfront is critical to NBCU parent Comcast, which needs her to move approximately $9 billion worth of ad inventory to drive growth.
As the big English-language TV networks contend with sliding ratings and the lack of a big freshman hit among rookie programs, predictions call for them to win smaller price hikes in this year's…
Upfront season goes into overdrive in Gotham during the next two months as the major cable and broadcast networks hawk their wares to advertisers. The ritual of promoting new and returning…
NBC was the last big broadcaster to close its upfront sales Wednesday with CPM increases of 6%-7%, booking about $1.8 billion in business -- up $100 million from last year, according to industry…
The CW has closed upfront sales, industry sources said Thursday, with CPM increases of 7%.