Ubisoft

'Watch Dogs' Breaks Sales Records for

‘Watch Dogs’ Breaks Sales Records for Ubisoft, Provides Bright Future For Original Games

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Ubisoft is proving that the video game industry doesn’t need to rely on sequels to sell software, with “Watch Dogs.” The game, which was released last week, has sold more than 4 million copies…

Smart Promo: 'Watch Dogs' Campaign is

Smart Promo: Why Ubisoft’s ‘Watch Dogs’ Campaign is the Right Way to Launch a New Game Franchise

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Has the videogame industry finally figured out how to promote its tentpole titles to the masses? Publishers have long known how to court hardcore gamers with new releases — hyping them through…

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