It seems Lionsgate and Pantelion have finally found the instructions for how to target widespread Hispanic auds. Pantelion’s “Instructions Not Included” is the rare film that started with a…
Type A Marketing
MSNBC markets itself as a place for discussion and community. Yet when bombs explode at the Boston Marathon or unrest shatters Egypt, viewers want information first, and analysis — even solutions…
With more and more online distributors getting into the market, some of YouTube's longest-standing content providers are getting restless.
With Roland Emmerich opening his latest film, “White House Down,” this weekend, the director shines a timely spotlight on Warner Bros.’ big-budget original-concept gamble, “Pacific Rim,” opening July…
It's eminently entertaining, if not initially quite worthy of a spot alongside TV's velvet-roped A-list.
Insiders believe that there's no revolution in terrestrial radio because the owners know it's headed into the dumper. They're just milking it for all they can before it falls off a cliff.
The Cannes Film Market is teaming with the Paris Region's Ile de France and Paris-based Espagnolas en Paris on Small Is Biutiful, a launch-pad for Spanish directors and producers seeking French…
Thudding shocks and predictability dull the edge of this futuristic horror movie.
With the pay TV industry finally hitting a plateau in subscriber growth, look for the fight for market share among cable, satellite and telco TV operators to get bloodier. Dish Network, in one of the…
MADRID — Dietrich Mateschitz, the billionaire owner of Austrian energy drinks company Red Bull, has said that he'd like to spend two days a week thinking up wacky ideas to promote his company's…
Key Brand Entertainment, the company that owns Broadway Across America and Rialto-centric website Broadway.com, has tapped Anne Rippey as its new chief marketing officer.
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