Lionsgate and WB alum Eric Shiu has joined EOne Television as VP of marketing and communications. Shiu will oversee marketing campaigns for the unit behind such show as Syfy's “Haven,” AMC's “Hell on…
TV's biggest night will be used to sell TVs. In its first business initiative under new president and chief operating officer Lucy Hood. the Academy of Television Arts & Sciences has struck a…
TV marketing execs are devising dozens of ideas to introduce new series and convince the public not only to sample them but to stick around.
Senior veep and head of marketing Robert Gottlieb upped to exec veep of marketing.
Experiential marketing may be the latest buzz word among advertisers, but Doritos is taking the promotional concept a step further and embracing a more aspirational approach to sell chips. The…
Gibbons, who joined FX in 2004, made her bones there with campaigns for "The Shield" and "Rescue Me."
Shine America has tapped Rob Hughes as vice prez of marketing, and Kevin Ivey as exec director of research. Pair will be based in Shine's Los Angeles office, and report to Vivi Zigler, president of…
Actors can spend years as important cogs in a successful ensemble series, and then find themselves jobless after season upon season of security.
For actors, sweating out TV's development season doesn't end when their pilot gets picked up to series; instead, officially unveiling the fall lineups introduces one final hurdle to the process…
Though the user experience in smart-TV environments has improved over the years, they're still not as intuitive as the traditional multichannel world.