Yahoo’s TV news and reviews section has adopted the company’s “digital magazine” format, a visually oriented design based on the Tumblr micro-blogging website. The new Yahoo TV digital magazine is…
NBC Sports has launched a new Super Bowl page on Yahoo’s Tumblr that the programmer will use to feature Super Bowl XLIX's TV ads immediately after they air on NBC on Sunday, Feb. 1. The new NBC…
Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and…
Tumblr, the micro-blogging site Yahoo acquired last year for $1.1 billion, has rolled out new features to make itself a better home for video. But despite speculation that it’s aiming to become a…
AMC Networks is streaming the first episode of drama “Halt and Catch Fire,” about the dawn of the PC industry, in a two-week full-episode sampling promo on Yahoo’s Tumblr blogsite. The cabler touts…
Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV…
Tumblr, the blogging site owned by Yahoo, has appointed its first director of media: Sima Sistani, a former CAA agent who’s tasked with developing partnerships with media and entertainment companies…
Sony Pictures and 20th Century Fox are testing sponsored posts in Yahoo’s Tumblr mobile apps, as the studios look to drive buzz for upcoming releases with ads placed in a listing of the site’s…
The summer may not be over for @SummerBreak, the reality program that played out on social media rather than TV and was hailed as a grand experiment in the future of media. Chernin Group, the media…
In its most aggressive bet yet in original online video, Yahoo will launch eight shortform comedy series Sept. 9.
