Tumblr, the blogging site owned by Yahoo, has appointed its first director of media: Sima Sistani, a former CAA agent who's tasked with developing partnerships with media and entertainment companies…
Sony Pictures and 20th Century Fox are testing sponsored posts in Yahoo's Tumblr mobile apps, as the studios look to drive buzz for upcoming releases with ads placed in a listing of the site's…
The summer may not be over for @SummerBreak, the reality program that played out on social media rather than TV and was hailed as a grand experiment in the future of media. Chernin Group, the media…
In its most aggressive bet yet in original online video, Yahoo will launch eight shortform comedy series Sept. 9.
A tiny Miami newsroom has been mixing it up online, winning some digital notice for its reporting on the topic of whether media outlets should drop the term "illegal immigrant" and for an…
As a native, I know how to navigate Los Angeles's Westside with relative ease, depending on the amount of mind-numbing traffic and inevitable freeway closures, of which there are many. But when it…
Yahoo is officially in the running for Hulu. Less than a week after snapping up Tumblr for $1.1 billion, the online giant filed a bid Friday morning to acquire the streaming service, according to…
On the eve of Yahoo's announcement to acquire the blogging site, Tumblr staged its first live TV integration with ABC's "Billboard Music Awards" Sunday night -- posting animated GIFs to the site just…
Yahoo will pay about $1.1 billion, mostly in cash, to buy blogging website Tumblr, the companies announced Monday. Tumblr will be independently operated as a separate business, led by Tumblr CEO…
Yahoo is moving ahead with the acquisition of blogging service Tumblr, according to published reports Sunday. The online giant will pony up $1.1 billion in cash, signaling the boldest move yet from…
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