Yahoo's Tumblr First TV Ad Deal Is with Viacom
Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV…
Tumblr
Yahoo's Tumblr Taps Ex-CAA Agent Sima Sistani to Pursue Hollywood Deals
Tumblr, the blogging site owned by Yahoo, has appointed its first director of media: Sima Sistani, a former CAA agent who's tasked with developing partnerships with media and entertainment companies…
Sony, 20th Century Fox Push Ads Into Tumblr's Mobile Feed
Sony Pictures and 20th Century Fox are testing sponsored posts in Yahoo's Tumblr mobile apps, as the studios look to drive buzz for upcoming releases with ads placed in a listing of the site's…
Chernin Group Mulls Second Season for Social-Media Show @SummerBreak
The summer may not be over for @SummerBreak, the reality program that played out on social media rather than TV and was hailed as a grand experiment in the future of media. Chernin Group, the media…
Yahoo Counts on Comedy to Invigorate Original Slate
In its most aggressive bet yet in original online video, Yahoo will launch eight shortform comedy series Sept. 9.
Before Fusion's TV Debut, A Secret News Site Posts Stories
A tiny Miami newsroom has been mixing it up online, winning some digital notice for its reporting on the topic of whether media outlets should drop the term "illegal immigrant" and for an…
Digital Series Review: '@SummerBreak' Confuses, Bores
As a native, I know how to navigate Los Angeles's Westside with relative ease, depending on the amount of mind-numbing traffic and inevitable freeway closures, of which there are many. But when it…
Yahoo Files Bid to Acquire Hulu; Amazon Out of the Running
Yahoo is officially in the running for Hulu. Less than a week after snapping up Tumblr for $1.1 billion, the online giant filed a bid Friday morning to acquire the streaming service, according to…
How Tumblr Animated ABC's 'Billboard Music Awards' in Real Time
On the eve of Yahoo's announcement to acquire the blogging site, Tumblr staged its first live TV integration with ABC's "Billboard Music Awards" Sunday night -- posting animated GIFs to the site just…
It's Official: Yahoo to Pay $1.1 Billion for Tumblr
Yahoo will pay about $1.1 billion, mostly in cash, to buy blogging website Tumblr, the companies announced Monday. Tumblr will be independently operated as a separate business, led by Tumblr CEO…
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Marketplace
VScore
Domestic Film DAILY
PROVIDED BY: Box Office
-
1
Captain America: The Winter Soldier
Captain America: The Winter Soldier
1
Daily:$4.3M Cumulative:$174.9M Disney 22.52% -
2
Rio 2
Rio 2
2
Daily:$3.6M Cumulative:$52.9M Fox 17.90% -
3
Heaven is for Real
Heaven is for Real
3
Daily:$3.3M Cumulative:$7.0M Sony / TriStar -10.21%
Data provided by:
