A Decepticon burst through downtown Los Angeles' Staples Center on Sunday to promote Universal Studios Hollywood's "Transformers: The Ride 3-D," that opens in May.
Transformers The Ride
"Rise of the Planet of the Apes" took top honors but "Rango" took most honors of any feature at the Visual Effects Society Awards on Tuesday night.
After appearing in two Super Bowl commercials last year to promote Paramount's third "Transformers" and Chevy's Camaro, Hasbro's robots are back to hype Universal's new theme park ride.
"The Adventures of Tintin" leads the pack of nominees for the Visual Effects Society's VES kudos with six noms.
After "Transformers: Dark of the Moon" hauled in more than $1 billion at the global box office, Hasbro is eager to keep its toy-trafficking franchise rolling on the big screen -- to the degree that…
Universal Studios Hollywood has upped its chief theme park ride and CityWalk attraction developer Chip Largman to senior VP, Universal Creative.
Michael Bay may prefer to wreak havoc, destroying Chicago at multiplexes this weekend -- but when it comes to the offscreen lives of Hasbro's robots, the "Transformers: Dark of the Moon" director is…
"I think the intention was that this is supposed to be a ride," says vfx supervisor Scott Farrar. "It's a battle movie but it's still the reluctant hero..."
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