Mattel will enter WWE’s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of…
Jimmy Fallon has been able to persuade Bruce Springsteen to sing "Whip My Hair" and President Obama to "slow jam the news." He's the Everyfan who loves to celebrate, not skewer, pop culture. He's not…
Controversy and curiosity seem to be driving viewers to “Big Brother,” as Thursday’s installment delivered the CBS show’s best numbers of the summer and stood as the night’s top program in demos…
"The idea that kids can customize their own characters in the physical world, and have their unique combinations recognized in the virtual world, is an idea as big as the concept of bringing toys to…
Superman doesn't drive an iconic car or sport a belt laden with gadgets, so when it comes to designing merchandise, toymakers haven't had much to play with.
At major retailers nationwide, something is missing from the toy aisles: "G.I. Joe: Retaliation" action figures. In their place, an empty space.
Disney Channel has renewed "Jake and the Never Land Pirates," the cabler's highest-rated preschool series ever, for a third season.
With popular toys from the 1980s like Transformers, ThunderCats and the Smurfs getting reboots as entertainment projects, American Greetings is looking to relaunch its Care Bears.
With its PG-13 rating, "The Dark Knight Rises" isn't a kids' movie. But Warner Bros. is sending up the bat signal that it's ready to sell a lot of Batman-related toys.
To Snarf or not to Snarf was the unusual question facing exec producer Sam Register and the creative team at Warner Bros. Animation as they were developing an updated version of the 1980s hit cartoon…