Netflix will be available on cable set-top boxes for the first time, thanks to a new deal between Netflix and Virgin Media in the U.K. Virgin subs who use TiVo-based set-top boxes will be able to…
After backing the “Iron Man” films, Audi of America has signed on to support another Marvel comicbook character: Wolverine. The German automaker has launched a campaign around 20th Century Fox’s…
As Disney readies to release its animated "Cars"-spinoff "Planes" next month, the studio has a high-flying promotional partner in American Airlines. Disney and the airline are collaborating on a…
It’s time for kids to play cowboys and indians again. For “The Lone Ranger,” Disney Consumer Products has been able to line up a number of licensees to create merchandise tied to the film, that…
It's tough not to notice a Coca-Cola product when you're being entertained, and that's just the way Katie Bayne likes it. As president of North America Brands for Coca-Cola North America, Bayne…
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy…
TCL sees the U.S. as its next big market, and believes films like "Iron Man 3" represent the first steps toward planting its flag here.
Audi is returning to Marvel Studio's superhero franchise for a third time, providing hero cars and marketing dollars to "Iron Man 3."
As companies spend considerable coin targeting the independent film community at festivals, others are finding another gathering of tastemakers just as attractive to boost business: foodies.
A night full of animated repeats provided Fox with just enough audience to match ABC for top honors among viewers 18-49 in primetime Sunday.