"Guardians of the Galaxy" is the Atlas of the movie world, holding the box office up on its sturdy shoulders during this post-Labor Day slump. The Disney-Marvel tentpole came in first place for the…
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies…
At the box office, there’s horrible — and then there’s the weekend after Labor Day. It’s hard to get audiences to hit up the multiplexes when they’re consumed with getting kids back to school and…
This indie drama based on Elvis Presley mythos fails to take full advantage of its fanciful premise.
More “The Identical” on Variety.com