When it comes to brand partnerships, NBC's "The Biggest Loser" set the pull-up bar high for its latest season.
The Biggest Loser
An endorsement from a pop star or a pro athlete has value, but not nearly as much as a stamp of approval from a certain reality series. Over the course of 13 seasons, "The Biggest Loser" has grown…
Posted by Kathy Lyford "The Biggest Loser" co-creator Mark Koops has answered your weighty questions. Mark (pictured with trainer Bob Harper) is also managing director of television production…
"The Biggest Loser" co-creator/executive producer Mark Koops will answer 20 reader questions here at Season Pass. Get your questions in soon if you want to be included. Most folks' New Year's…
It’s that annual time to reflect on what worked on TV over the past year… and what didn’t. Here is my personal list. BEST "Mad Men"This intricately woven tale of 1960s ad men’s work and home lives…
Back in May 2004 when Daily Variety first broke the news about NBC's planned weight-loss reality show "The Biggest Loser" I remember thinking it would just be a cheap way to make fun of overweight…