Stan Lee has found a new home for his superheroes: Plotagon. The comicbook icon has inked a deal with the Swedish startup that will enable fans to produce short animated movies using four new…
Marvel’s superheroes will hit the road next year with “The Marvel Experience,” that will go on tour next year. The $30 million attraction will feature dozens of the comicbook company’s iconic…
"The Wolverine" may not have met expectations at the box office, but it exceeded them where it counts: It's easily the strongest superhero movie of the summer.
For moviegoers who may not necessarily enjoy the superhero genre, Hollywood sent a very loud message at Comic-Con: Get used to them; they’re not going anywhere. Studios stepped up their promotional…
DC Comics has found a new way to let consumers suit up as their favorite superheroes beyond the usual Halloween costume. Under Armour has brokered a licensing deal with Warner Bros. Consumer Products…
The Cimarron Group, best known for creating campaigns for film studios, is expanding into the live events biz, with the company tapped to oversee the marketing efforts for Marvel’s upcoming “Marvel…
The producer and the studio that bankrolled the movie need auds to love it: The picture cost approximately $250 million to produce, and more than $150 million to market and distribute around the…
A humorless tone and relentlessly noisy aesthetics drag down this heavily hyped, brilliantly marketed tentpole attraction.
You've known them for years, maybe all your life: the great comicbook movie and TV themes. John Williams' soaring brass flourishes for Superman, Danny Elfman's brooding Gothic fanfare for Batman…
'X-Men' star shows off his musical side in Tom Hooper's adaptation of Victor Hugo's classic
Avi Arad and Bruno Wu's Seven Stars Entertainment are forming a joint venture to develop superhero franchise properties inspired by Chinese history and mythology.