It started with a chance Snicker's ad that wound up airing in the highest-profile slot of the year: the first spot of Super Bowl XLIV.
Super Bowl Xliv
In a season that has produced impressive ratings for event programming, the Super Bowl has dwarfed them all -- and in so doing, broken a TV ratings record that stood for 27 years.
Like telecast producers Bill Mechanic and Adam Shankman, Hamilton is a newcomer to Oscar duties.
More “Super Bowl Xliv” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Daily:$4.7M Cumulative:$167.1M Disney 36.50%
Rio 22Daily:$4.3M Cumulative:$46.3M Fox 59.74%
Draft Day3Daily:$1.2M Cumulative:$11.9M Lionsgate / Summit 43.09%