It started with a chance Snicker's ad that wound up airing in the highest-profile slot of the year: the first spot of Super Bowl XLIV.
Super Bowl Xliv
In a season that has produced impressive ratings for event programming, the Super Bowl has dwarfed them all -- and in so doing, broken a TV ratings record that stood for 27 years.
Like telecast producers Bill Mechanic and Adam Shankman, Hamilton is a newcomer to Oscar duties.
More “Super Bowl Xliv” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
The Equalizer1Daily:$3.0M Cumulative:$37.1M Sony / Columbia -63.56%
The Maze Runner
The Maze Runner2Daily:$968,406 Cumulative:$58.9M Fox -77.28%
The Boxtrolls3Daily:$733,441 Cumulative:$18.0M Focus -84.99%