It started with a chance Snicker's ad that wound up airing in the highest-profile slot of the year: the first spot of Super Bowl XLIV.
Super Bowl Xliv
In a season that has produced impressive ratings for event programming, the Super Bowl has dwarfed them all -- and in so doing, broken a TV ratings record that stood for 27 years.
Like telecast producers Bill Mechanic and Adam Shankman, Hamilton is a newcomer to Oscar duties.
More “Super Bowl Xliv” on Variety.com
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
The Maze Runner
The Maze Runner1Weekend:$32.5M
A Walk Among the Tombstones
A Walk Among the Tombstones2Weekend:$13.1M
This Is Where I Leave You
This Is Where I Leave You3Weekend:$11.9M