It started with a chance Snicker's ad that wound up airing in the highest-profile slot of the year: the first spot of Super Bowl XLIV.
Super Bowl Xliv
In a season that has produced impressive ratings for event programming, the Super Bowl has dwarfed them all -- and in so doing, broken a TV ratings record that stood for 27 years.
Like telecast producers Bill Mechanic and Adam Shankman, Hamilton is a newcomer to Oscar duties.
More “Super Bowl Xliv” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$1.6M Cumulative:$258.3M Disney 3.68%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$1.1M Cumulative:$150.7M Paramount Pictures -0.62%
If I Stay
If I Stay3Daily:$1.0M Cumulative:$20.6M Warner Brothers / New Line -0.71%