It started with a chance Snicker's ad that wound up airing in the highest-profile slot of the year: the first spot of Super Bowl XLIV.
Super Bowl Xliv
In a season that has produced impressive ratings for event programming, the Super Bowl has dwarfed them all -- and in so doing, broken a TV ratings record that stood for 27 years.
Like telecast producers Bill Mechanic and Adam Shankman, Hamilton is a newcomer to Oscar duties.
More “Super Bowl Xliv” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Non-Stop1Daily:$1.6M Cumulative:$36.7M Universal Pictures -3.70%
Son of God
Son of God2Daily:$1.4M Cumulative:$31.5M Fox 8.58%
The LEGO Movie
The LEGO Movie3Daily:$1.0M Cumulative:$214.0M Warner Brothers 6.54%