NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.
Satcaster MultiChoice will launch its first high-definition channel on its DStv bouquet on Aug. 8 timed to the Beijing Olympic Games.
Sohu.com, the Chinese web portal has signed a deal with China Central Television that gives it rights to webcast the Olympic Games in Beijing.
"All Olympics all the time" is the rallying cry of NBC Sports' new partnership, a joint venture with a website/fledgling cable network controlled by the private-equity firm InterMedia Partners.
With the Aug. 8 opening ceremony looming, the city is looking fabulous as it prepares for the summer Olympics. And China has begun extensive training for the country's 800,000 students expected to…
The appetite for TV sports shows no signs of being sated. Latest evidence: the upcoming third annual rock-paper-scissors championship in Las Vegas.
Television networks that will broadcast the Beijing Olympics to billions around the world are squaring off with local organizers over stringent security that threatens coverage of the Games in two…
Civilized cheering done according to strict and detailed instructions will be the order of the day when the Summer Olympics open in Beijing, say local officials.
French fashion house Christian Dior said Thursday it has dropped Sharon Stone from its Chinese ads and released a statement from the actress apologizing for saying China's earthquake may have been…
The international focus for the Opening Ceremony of the Beijing Olympics on Aug. 8 is on who will attend the gala event and in what condition the Olympic torch will be when it arrives, but the…