NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.
Satcaster MultiChoice will launch its first high-definition channel on its DStv bouquet on Aug. 8 timed to the Beijing Olympic Games.
Sohu.com, the Chinese web portal has signed a deal with China Central Television that gives it rights to webcast the Olympic Games in Beijing.
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$2.6M Cumulative:$231.7M Disney -25.30%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$2.4M Cumulative:$126.5M Paramount Pictures -31.50%
Let's Be Cops
Let's Be Cops3Daily:$1.8M Cumulative:$32.6M Fox -29.54%
"All Olympics all the time" is the rallying cry of NBC Sports' new partnership, a joint venture with a website/fledgling cable network controlled by the private-equity firm InterMedia Partners.
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Civilized cheering done according to strict and detailed instructions will be the order of the day when the Summer Olympics open in Beijing, say local officials.
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The international focus for the Opening Ceremony of the Beijing Olympics on Aug. 8 is on who will attend the gala event and in what condition the Olympic torch will be when it arrives, but the…