NBC captured the gold, silver and bronze medals for ratings last week, with the first three nights of Summer Olympics coverage giving the Peacock its biggest frame in 2½ years.
Little Lin Miaoke won the hearts of the Chinese people for her stirring rendition of "Ode to the Motherland" at Friday's Opening Ceremony for the Beijing Olympics.
Michael Phelps put on another dominating performance at the Beijing Olympics, winning the 200-meter freestyle Tuesday with a third straight world record.
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Beijing's poker-faced police have been told to smile more by the authorities, but now they are being taken to task by an Intl. Olympic Committee member for their continuing grim expressions.
It was the Summer Olympics and then everything else on Sunday night as NBC's coverage that included gymnastics and swimming delivered roughly 10 times the young-adult aud of other networks.
TV audiences all over Europe are tuning into the Beijing Olympics, but the time-zone disparity has yielded uneven results when comparing tune-in with the 2004 Games in Athens.
Hong Kong, host to the Olympic equestrian events went through some anxious moments over the weekend.
NBC is off to a rousing ratings start with the Beijing Olympics, following up record numbers for the Opening Ceremony with more nifty Nielsens on Saturday night.
The Opening Ceremonies of the Beijing Olympics delivered record ratings for the opening of a Games not held in the U.S., according to early overnight numbers from Nielsen that include the country's…
The key participants got precisely what they wanted out of the Olympic opening ceremonies: China threw a lavish, spectacular ``coming-out party,'' as NBC's Bob Costas rightly characterized it, full…
NBC Universal has traveled its long road to Beijing amid a tight advertising market, but the conglom says it still managed to reach its goal of exceeding $1 billion in ad sales.