The broadcast networks aren't exactly surging into September.
Heading into the homestretch, NBC's coverage of the Summer Olympics remained easily the top viewing choice on Wednesday, drawing more than five times the rating of any other show on the night.
It turns out Netflix may not have been paranoid after all about the threat posed by the Olympics to its streaming business.
NBC's coverage of a great night for Team USA -- highlighted by Michael Phelps' record-setting performance and a gold-medal finish for the women's gymnastics team -- drew gaudy numbers Tuesday night.
The opening night of action from the London Games performed nicely for NBC, coming in well ahead of the comparable night four years ago.
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A week after signing a deal with Kellogg's, swimming phenom Michael Phelps has been set to host the season premiere of "Saturday Night Live." Earlier this week, beach volleyball champ Misty…